The message is that the message is the message.
It shouldn't, can't, be read consistently as a clear overarching narrative.
The only metamessage is self discovery of your own version of the conspiracy.
Each posting and each reading of the symbols and signs discovered are read and discovered anew each time and deciphered differently, hence Trump's 666 finger configuration is to be decoded quite differently from all the other thumb and forefinger touching 'okay' photographs out there. He is not a Satan worshipping paedophile baby eater. (probably).
I can see the idea that worshippers of Q are searching for a certainty. A leader. But the mystical trail leading them to him (and it will be a him even if the Donald turns out only to have been his John the Baptist) is convoluted, uncertain, and largely self created.
Prompts and hints are fine, but I doubt, if you could get a representative sample of the folks on the hill last Wednesday, sit them down and ask them what it is they actually wanted, you would get a consistent desire beyond the certainty and a charismatic leader trope. You would I surmise also get as many different ideas of where they would want to be led as people in the room, maybe more.
This is a rejectionist movement. A rejection of 'now' and 'here', wherever they are, whenever you pin them down.
Postmodernism's unlinking of the chains of conventional narrative structure and causality are perfect godparents for a movement that has no idea of what is really happening from day to day and believes itself both the victim and the nemesis of some great evil that has brought them to their own personal limbo. If only it could find out what that evil was, who is in on it and could persuade all those who don't agree that they are part of the counter narrative to truth rather than the sheet anchor of reality, they, and thus, obviously, the world, would be saved.